Vacancy optimization: get the best out of your job openings

To access the Google for Jobs settings, go to the job card and click on 'Modify.' Then scroll down until you reach 'Google for Jobs Optimization,' as shown in the image below:

Recruition automatically sends the job posting to Google. Google works with a system for indexing job postings. If you fill in all the fields of Google for Jobs optimization correctly, your vacancy will be better indexed.

Finally, click on 'Save' for the vacancy to keep the changes.

When creating a vacancy, you have the option to add Secondary Employment Conditions (benefits). Would you like to add or modify them now?

You can do that by clicking on 'modify' within the vacancy card and scrolling down to 'Secondary Employment Conditions,' as shown in the image below:

Here, you can add secondary employment conditions to the vacancy. You can create these conditions yourself and then choose to tick or untick them for each vacancy. This way, candidates can quickly see the specific secondary employment conditions related to the vacancy. The image below provides an example of how you could set this up:

First, you create categories for the conditions (in the example named 'Financial and Pension' and 'Personal Development'). To do this, go to Database > Secondary Employment Condition Categories. Next, you can add secondary employment conditions by accessing the module Database > Secondary Employment Conditions.

Finally, click on 'Save' for the vacancy to keep the changes.

During the creation of a vacancy, you have the option to add filter questions. Would you like to add or modify them now?

You can do that by clicking on 'modify' within the vacancy card and scrolling down to 'Filter Questions,' as shown in the image below:

In a vacancy, you can ask specific questions. These can be knockout questions (for example, regarding certain certifications/qualifications) or general questions (for example, where the candidate found the vacancy). By using these questions, you can quickly assess whether a candidate is qualified for the role, saving a lot of time. You can choose whether a question is visible within the vacancy and whether it needs to be mandatory for the candidate to fill in to proceed with the application process. If you tick 'Indeed,' the question will be forwarded to Indeed.

The image below gives an impression of how this will look within the vacancy field when adding a new vacancy. The entered question serves as an example.

You can add filter questions via the module Database > Filter Questions. For each vacancy, you can select the questions you want to ask. You can also choose to have them enabled by default for all vacancies.

Finally, click on 'Save' for the vacancy to keep the changes.

During the creation of a vacancy, you have the option to add a chart showing the distribution of tasks. Would you like to add or modify it now?

You can do that by clicking on 'modify' within the vacancy card and scrolling down to 'Task Distribution Chart,' as shown in the image below:

Here, you can add a chart that represents the tasks in percentages. This chart will be displayed in the vacancy. This way, a candidate can quickly see the breakdown of tasks and their proportions compared to other tasks. To add a chart, click on the 'Add Donut Item' button, as shown in the image below:

You can then add as many items as you need. In the white blank bars above, you fill in the tasks and their corresponding percentages. An example of such a chart placed in a vacancy is shown below:

Finally, click on 'Save' for the vacancy to keep the changes.

Adding a Google Maps map to a job posting provides candidates with immediate insight into the location of the company, allowing them to assess commute time and accessibility. See the image below as an example:

While creating a job vacancy, you had the option to enter a Google Maps address. Would you like to fill in or modify this information now?

Click on 'modify' within the job map and scroll to the 'Google Maps address' field. You can find it on the left side, as shown in the image below:

Finally, click on 'Save' for the vacancy to keep the changes.

Adding a photo album above a job vacancy offers a visual and appealing presentation of the company culture, work environment, and/or the team, providing potential candidates with a better understanding of the organization. Secondly, a photo album enables companies to showcase their unique features and brand identity, allowing them to stand out from competitors. Lastly, a photo album can increase candidates' interest and engagement, thereby enhancing the chances of attracting talent. See the example image above to get an idea.

Ideally, set up 3 (minimum 2) photos to create an attractive slideshow.

While creating a job vacancy, you had the option to add a photo album. Would you like to add or modify it now?

Then you can do that by clicking on 'modify' within the job map and scrolling to the 'Photo album' field. You can find it on the left side, as shown in the image below:

First and foremost, it's important that you have created a photo album yourself, as you need to select an existing photo album in this field.

Before you can create a photo album, you need to upload photos to the system.

You can find instructions on how to do this within the module Vacancies > Vacature fotoboeken (Vacancy photo books):

Once you've successfully created a photo album, you can select it in the "Fotoboek" (Photo Album) field, as described at the top.

Finally, click on 'Save' for the vacancy to keep the changes.

During the creation of a vacancy, you can add an application procedure. Would you like to add or modify it now?

If so, you can do that by clicking on 'modify' within the vacancy card and scrolling down to the field 'Website application procedures,' located on the left side, as shown in the image below:

Within Vacancies > Website Procedures, you can find all the information on how to create such an application procedure.

Refer to the image below for an example of how an application procedure could look within a vacancy:

Finally, click on 'Save' for the vacancy to keep the changes.

Including testimonials in a vacancy provides credible feedback from (former) employees or colleagues, giving potential candidates a better understanding of the organization and work experience. This can build trust and enhance the attractiveness of the vacancy, thereby increasing the chances of attracting qualified candidates.

While creating a vacancy, you had the option to add testimonials. If you wish to add or modify them now, you can do so by clicking on 'modify' within the job card and scrolling down to the 'Website testimonials' field. You'll find it on the left-hand side, as shown in the images below:

In Vacancies > Testimonials, you can find detailed instructions on how to create testimonials.

See the image below for an example of how testimonials could appear within a job listing:

Finally, click on 'Save' for the vacancy to keep the changes.

During the creation of a vacancy, you had the option to include a company video. This video will then be displayed within the vacancy, providing a great addition for an optimal candidate experience.

Would you like to add or modify it now?

If so, follow these steps:

The image below as an example:

Finally, click on 'Save' for the vacancy to keep the changes.